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The Business Model Canvas was created by Alexander Osterwalder, of Strategyzer®. The canvas provides a one-page primer and template for analysis. Questions and points of view are detailed below.[1] We provide it to support the MG RUSH Business Analyst community. Please modify each and all of the following to support your situation.

UPDATE: MG RUSH has released its Meeting Pathway (infographic guideline) and Workshop Canvas (37 open-ended preparatory questions). Meeting Pathway details a comprehensive meeting and workshop preparation approach.

Business Model Canvas — Agenda Steps and Questions to be Addressed

Business Model Canvas Partners Link

Business Model Canvas Activities

Business Model Canvas Resources

  • Business Model Canvas: Resources

    • What significant resources do our value propositions require?
    • Which significant resources do our distribution channels require?
    • What significant resources do our customer relationships require?
    • Which significant resources do our revenue streams require?
      • Types of resources
        • Financial
        • Human
        • Intellectual (patents, copyrights, data, etc.)
        • Physical

Business Model Canvas Value Proposition

  • Business Model Canvas: Value Propositions

    • What value do we deliver to our customers?
    • Which customer needs are we satisfying?
    • Which customer problems are we helping to solve?
    • What bundles of products and services are we offering to each customer segment?
      • Characteristics
        • Brand/ status
        • Customization
        • Design
        • “Getting the Job Done”
        • Newness
        • Performance

Business Model Canvas Customer Relationships

  • Business Model Canvas: Customer Relationships

    • What type of relationships do each of our primary customer segments expect us to build and maintain with them?
    • Which ones have we established?
    • How are they integrated with the rest of our business model?
    • How costly are they?
      • Examples
        • Automated services
        • Co-creation
        • Communities
        • Dedicated personal assistance
        • Personal assistance
        • Self-service

Business Model Canvas Channels

  • Business Model Canvas: Channels

    • Through which channels do our primary customer segments want to be reached?
    • How are we reaching them now?
    • How are our channels integrated?
    • Which channels work best?
    • Which channels are most cost-efficient?
    • How are we integrating them with customer routines?
      • Channel phases
        • Awareness
          • How do we raise awareness about our company’s products and services?
        • Evaluation
          • How do we help customers evaluate our organizations value propositions?
        • Purchase
          • How do we allow customers to purchase specific products and services?
        • Delivery
          • How do we deliver a value proposition to our primary customer segments?
        • After sales
          • How do we provide post-purchase customer support?

Business Model Canvas Customer Segments

  • Business Model Canvas: Customer Segments

    • For whom are we creating value?
    • Who are our most important customers?
      •  Diversified
      •  Mass market
      •  Multi-sided platform 
      •  Niche market
      •  Segmented

Business Model Canvas Cost Structure

  • Business Model Canvas: Cost Structure

    • Which costs are most critical our business structure?
    • What primary resources are the most expensive?
    • What primary activities are the most expensive?
      • Is your business more . . .
        • Cost driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)
        • Value driven (focused on value creation, premium value proposition)
      • Sample characteristics
        • Economies of scale
        • Economies of scope
        • Fixed costs (salaries, rents, utilities)
        • Variable costs

Business Model Canvas Revenue Stream

  • Business Model Canvas: Revenue Streams

    • For what value are our customers willing to pay?
    • For what value do they currently pay?
    • How are they currently paying?
    • What method would they prefer to use for paying?
    • How much does each revenue stream contribute to overall revenues?
      • Types
        • Advertising
        • Asset sale
        • Brokerage fees
        • Lending/ renting/ leasing
        • Licensing
        • Subscription fees
        • Usage fee
      • Fixed pricing
        • Customer segment dependent
        • List price
        • Product feature dependent
        • Volume dependent
      • Dynamic pricing
        • Negotiating (bargaining)
        • Real-time market
        • Yield management
Business Model Canvas

By Business Model Alchemist –, CC BY-SA 1.0,

For a more thorough discussion around business ideas and additional context around the Canvas, turn to “The Entrepreneur’s Foolproof 5-Step Guide to Finding and Validating Business Ideas”.

[1] The Business Model Canvas and Meeting Pathway and Meeting Canvas are licensed under the Creative Commons Attribution-Share Alike 1.0 Generic license and thus available for restricted distribution


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