Facilitate Consensual Prioritization Using a Perceptual Map
A perceptual map works well when the PowerBall approach is not robust enough, yet many of your attributes and criteria remain fuzzy and subjective. Thus we are able to help a team compare and prioritize its options using a rich visual display, called a perceptual map, that provides visual support (in a directional manner) of your optimal and sub-optimal options.
Illustrative Perceptual Map on Customer Loyalty
Rationale for a Perceptual Map
With a perceptual map, we can also expand our understanding of the options, since there is likely more than one right answer. By locating the options we stimulate discussion and solicit the rationale for placement. The analysis provides insight into which options may demand more or less urgent attention and care.
Method One for a Perceptual Map
After you have helped the team build their options (e.g., actions to take), consider arranging them along a perceptual map. One version called a Payoff Matrix dimensions includes: 1) Ease of implementation, and 2) Impact of the solution.
- If you have dozens of options, consider using a large whiteboard.
- You should use Post-It® notes because the discussion will lead to moving around (relocating) some of the options.
- Be careful to know how to illustrate and define “High” and “Low” and to the extent possible, draw from your personal metaphor or analogy (Agenda discussion point in the MGRUSH curriculum).
- Use active listening and challenge frequently to discover evidence that can be used to support beliefs and claims. Enlighten all participants as to which conditions are required to support the arguments.
- Modify the “Two-by-Two” illustration below by adding a moderate dimension, making it what others call a “Nine-Block Diagram” (or “9-Block Diagram”) shown at the bottom.
- In Six Sigma, comparisons are made of the CTQs (Critical to Quality) with the improvement or weighting factors.
An Illustrative Perceptual Map and Generic Payoff Matrix
Method Two for a Perceptual Map
You can also facilitate building a perceptual map by creating the following nine-block:
- Identify two dimensions that most affect the decision or situation.
- Typically array from low to high but be prepared to define what is meant by “Low” or “High” (see video on PowerBalls).
- If you need to use a third dimension, such as quantity, consider varying your symbols or notes. Change the size of the Post-It notes so that width, height, or shape equates to the third dimension.
- Consider using different colored Post-It notes that relate to a third or fourth dimension such as large, medium, and small.
- The alternative shown next is the Nine-Block Diagram that provides an additional, third sector of information contrasted to the Two-by-Two up above.
A Nine-Block Perceptual Map
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Terrence Metz, MBA, CSM, CSPF, PSP01, HTTO1, is the Managing Director of MG RUSH Facilitation Leadership, Training, and Meeting Design, an acknowledged leader in structured facilitation training, and author of “Meetings That Get Results – A Facilitator’s Guide to Building Better Meetings.” His FAST Facilitation Best Practices blog features nearly 300 articles on facilitation skills and tools aimed at helping others lead meetings that produce clear and actionable results. His clients include Agilists, Scrum teams, program and project managers, senior officers, and the business analyst community among numerous private and public companies and global corporations. As an undergraduate of Northwestern University (Evanston, IL) and an MBA graduate from NWU’s Kellogg School of Management, his professional experience has focused on process improvement and product development. He continually aspires to make it easier for others to succeed.