We always find it interesting that consulting firms promulgate their own, unique operational definitions.

For instance, the term ‘values’ can be found called many things including “Guiding Principles”, “Tenets of Operation”, “Virtues”, “Essential Elements”, etc. Consequently, values provide answers that describe Who are We. — Benjamin Franklin called them virtues.

Generally, they all describe answers to the basic questions:

  • “Who are we?”
  • “What do we value?”
  • “How do we make trade-offs?”
  • “What do we carry with us?”
  • “What weighs us down?”
  • “How will we treat each other?”
  • “How will we work together (in support of our mission)?”

Methods of Conducting Business

Similarly, for our purpose, values are narrative descriptions of policies and philosophies. They provide one- or two-sentence descriptions about the principles or internal rules, laws, policies, and philosophies of the business. They tend to describe who we are.

“Values are ideals that give significance to our lives, that are reflected through the priorities we choose, and that we act on consistently and repeatedly.”
—Brian Hall, PhD, Author of the Hall-Tonna Values Inventory

However, many personal values are rarely reflected in corporate standards, temperance or cleanliness as examples. Therefore, here are the truncated values of one of the 18th-century people who strongly influenced the nature of his country, before it became a country.

Mr. Benjamin Franklin’s Virtues

Values Provide and Answer to Who are We ? -- Benjamin Franklin Called Them Virtues

Cleanliness as a Value

  1. TEMPERANCE: Eat not to dullness; drink not to elevation.
  2. SILENCE: Speak not but what may benefit others or yourself; avoid trifling conversation.
  3. ORDER: Let all your things have their places; let each part of your business have its time.
  4. RESOLUTION: Resolve to perform what you ought; perform without fail what you resolve.
  5. FRUGALITY: Make no expense but to do good to others or yourself; i.e., waste nothing.
  6. INDUSTRY: Lose no time; be always employed in something useful; cut off all unnecessary actions.
  7. SINCERITY: Use no hurtful deceit; think innocently and justly; and, if you speak, speak accordingly a method for progress.
  8. JUSTICE: Wrong none by doing injuries, or omitting the benefits that are your duty.
  9. MODERATION: Avoid extremes; forbear resenting injuries so much as you think they deserve.
  10. CLEANLINESS: Tolerate no uncleanliness in body, clothes, or habitation.
  11. TRANQUILLITY: Be not disturbed at trifles, or at accidents common or unavoidable.
  12. CHASTITY: Rarely use venery but for health or offspring, never to dullness, weakness, or the injury of your own or another’s peace or reputation.
  13. HUMILITY: Imitate Jesus and Socrates.

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