Meeting Agendas Articles

Sourcing Innovative Ideas and Managing New Product Concepts (3 of 3)

The purpose of this article is to help you manage and facilitate the transformation of the abstract (sourcing innovative ideas) into the concrete (managing new product concepts). We hope you beg,...

Continuous Team Building Provides Significant Advantages

As defined in Merriam-Webster’s online dictionary, a team is “two or more draft animals harnessed to the same vehicle or implement." Okay, this may not be how you think of your team, but think about...

Converting New Product Ideas into Polished Product Concepts (2 of 3)

Product Concept Management (PCM or Catalyst) is the technique of designing, implementing, and continuously managing the ideation, gathering, qualifying, maintenance, archiving, and evaluation of new...

Myths and Gremlins of New Product Concept Management (PCM)

Our last article launched a method for managing new product ideas called Catalyst or PCM Now we take a step back before explaining the activities (next article) to tackle some of the myths and...

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