Kevin Booth is a founding partner of Morgan Madison & Company.

Kevin has over twenty-five years as a practitioner, consultant, executive, and trainer. In his consulting, research, training, and facilitating capacities, Kevin has sought to improve corporate decision-making through improving how information is discovered, analyzed, and shaped to affect corporate decisions.

Kevin’s experience includes positions in executive management, operations, marketing, sales, and service. In Kevin’s consulting career, he has served over one hundred clients in over three hundred engagements. His focus is on innovation, strategic marketing and planning, business creation, and new product development & marketing.

Prior to founding Morgan Madison & Company, Kevin operated a boutique planning and research consulting firm based in Chicago, The Chicago Group. While at The Chicago Group, Kevin was also president of a subsidiary Web development company during the Internet boom focused on ecommerce strategy and B2B channel design.

His experience in guiding senior management decisions affecting investments, acquisitions, new product selection, and market strategies has given rise to a passionate interest in the art and science of decision-making.

kb_0407_2644Kevin Booth has focused on how to improve the accuracy and reliability of corporate decision-making. He is constantly investigating how executives do (or do not) process information and form decisions. An important component of decision-making is doing so in groups. The group decision-making and information processing overlaps well with the FAST facilitation program and workgroup leadership courses. During stints as an executive in companies facing crises, Kevin applies facilitation daily to everything from executive staff meetings to product design sessions. Applying his facilitation technique to quality initiatives and projects is a daily activity.

Working with Terrence Metz and from their combined practical, real-world experience, the team has developed and/or refined many tools used in individual and group decision-making for a variety of applications such as corporate and marketing strategies, new product selection and launch, and investment (M&A) activities. Kevin applies and hones his facilitation skills almost weekly while working with senior executives in a wide variety of situations.

Kevin Booth is a graduate of Georgia Institute of Technology (BME) and the University of Chicago (MBA with dual specializations, finance and marketing). Kevin is also a Six Sigma®Green Belt and certified in Lean processes.

Kevin is a past-president of the Chicago chapter of the Product Development & Management Association (PDMA). He is also on the board of the Strategic Management Association. Kevin is also a lecturer at the University of Wisconsin-Madison, Graduate School of Business, and has lectured at Northwestern University, Kellogg Graduate School of Management.

For giggles, Kevin is a SCUBA diver and Instructor, an unaccomplished wood-worker and home renovator, and the father of three devilish but charming young adults.

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“The instructor’s experiential knowledge is invaluable. His energy level remained constant. His after work hours response time was FAST and detailed. His feedback was practical. The videos are very useful.” – L. W., Senior Assessment Analyst

“During my eleven years at ___, this is probably the best class I’ve taken here” – C.P., Project Manager

“The instructor did a great job of relating this back to our company and showing us how we would use it.” -R.P., quality engineer

“Excellent learning experience. Anyone serious about being a facilitator that wants to help groups get results should attend this class” – J.C.L., principal / PhD

“Thank you Sir, both for the information as well as the amazing training opportunity! I will take this information forward for future learning opportunities. (The consensus of the group has been we wished we had more time!)” – J.N., Enterprise Learning Officer

“Excellent course and highly related to my current responsibilities.” – C.H., Head (Business Planning)

“The direction and suggestions you’ve provided will be a tremendous help! I truly appreciate your insights and experience and your willingness to share them with me.” – R. M., Director, Business Information Resources Management

“I was astounded by the astute observations of my presentation…/the feedback on the evaluations will be used!” – D. T., senior analyst

“The instructor brought relevant, real-world examples and made the presentation enjoyable.” -P.C., supply chain manager