{"id":8310,"date":"2018-12-04T00:05:42","date_gmt":"2018-12-04T05:05:42","guid":{"rendered":"http:\/\/mgrush.com\/blog\/?p=8310"},"modified":"2026-04-21T13:11:06","modified_gmt":"2026-04-21T17:11:06","slug":"product-owner","status":"publish","type":"post","link":"https:\/\/mgrush.com\/blog\/product-owner\/","title":{"rendered":"Product Owner — Creating Products that Customers Love"},"content":{"rendered":"

\"Product\u201cCreating Products that Customers Love\u201d strikes us as highly poignant, as much of the world heads toward a holiday season with much gift-giving.\u00a0 <\/span><\/span><\/h2>\n

Roman Pickler\u2019s book,\u00a0 \u201cAgile<\/a> Product Management with Scrum<\/a>\u201d provides the single best book, barely over 100 pages, to understand the role of a Product Owner<\/b>. Some even claim it remains one of the seven must-read books about the Agile<\/a> mindset. Therefore, with a foreword by Jeff Sutherland, and included within the set of Mike Cohn\u2019s signature books, take two to three hours and give it a quick read. However, it does presume some previous familiarity with the Agile Scrum framework.<\/span><\/p>\n

Product Owner Role<\/h3>\n

Beginning with an understanding of the role of Product Owner the old-school versus new-school comparison of product management certainly reads like MGRUSH<\/span><\/a><\/em>\u2019s explanation of traditional leadership<\/a> versus servant<\/a> leadership. Stressing the importance of self-organizing teams, our \u201cNobody is Smarter than Everybody\u201d gets duplicated with Pickler\u2019s:<\/span><\/p>\n

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\u201cThe wisdom of many is preferred to the brilliance of one.\u201d[1]<\/span><\/span><\/p>\n<\/blockquote>\n

Naturally, the Product Owner role stresses collaboration<\/a>, particularly with the Scrum Master<\/a> and product stakeholders<\/a>. Because, as Product Owner, they . . .<\/span><\/p>\n