{"id":299,"date":"2016-03-03T00:01:36","date_gmt":"2016-03-03T05:01:36","guid":{"rendered":"http:\/\/facilitativeleadership.wordpress.com\/?p=299"},"modified":"2026-04-21T13:36:47","modified_gmt":"2026-04-21T17:36:47","slug":"perceptual-map","status":"publish","type":"post","link":"https:\/\/mgrush.com\/blog\/perceptual-map\/","title":{"rendered":"Facilitate Consensual Prioritization Using a Perceptual Map"},"content":{"rendered":"<h2>A perceptual map works well when the <a href=\"https:\/\/www.youtube.com\/watch?v=sJd9s9UK1Dc\">PowerBall<\/a> approach is not robust enough, yet many of your attributes and criteria remain fuzzy and subjective. \u00a0Thus we are able to help a team compare and prioritize its options using a rich visual display, called a perceptual map, that provides visual support (in a directional manner) of your optimal and sub-optimal options.<\/h2>\n<div id=\"attachment_301\" style=\"width: 499px\" class=\"wp-caption aligncenter\"><img wpfc-lazyload-disable=\"true\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-301\" class=\" wp-image-301\" title=\"Screen shot 2011-07-16 at 4.12.18 PM\" src=\"https:\/\/mgrush.com\/blog\/wp-content\/uploads\/2011\/07\/screen-shot-2011-07-16-at-4-12-18-pm.png\" alt=\"Facilitate Consensual Prioritization Using a Perceptual Map\" width=\"489\" height=\"287\" srcset=\"https:\/\/mgrush.com\/blog\/wp-content\/uploads\/2011\/07\/screen-shot-2011-07-16-at-4-12-18-pm.png 611w, https:\/\/mgrush.com\/blog\/wp-content\/uploads\/2011\/07\/screen-shot-2011-07-16-at-4-12-18-pm-300x176.png 300w\" sizes=\"(max-width: 489px) 100vw, 489px\" \/><p id=\"caption-attachment-301\" class=\"wp-caption-text\"><span style=\"font-size: 14pt;\"><strong>Illustrative Perceptual Map on Customer Loyalty<\/strong><\/span><\/p><\/div>\n<p>&nbsp;<\/p>\n<h4><strong>Rationale for a\u00a0Perceptual\u00a0Map<\/strong><\/h4>\n<p><span style=\"font-size: 14pt;\">With a perceptual map, we can also expand our understanding of the options, since there is likely more than one right answer. \u00a0By locating the options we stimulate discussion and solicit the rationale for placement. \u00a0The analysis provides insight into which options may demand more or less urgent attention and care.<\/span><\/p>\n<h4><strong>Method One\u00a0<\/strong><strong>for a\u00a0Perceptual\u00a0Map<\/strong><\/h4>\n<p><span style=\"font-size: 14pt;\">After you have helped the team build their options (e.g., actions to take), consider arranging them along a perceptual map. One version called a <em>Payoff Matrix<\/em> dimensions includes: 1) Ease of implementation, and 2) Impact of the solution.<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">If you have dozens of options, consider using a large <a href=\"https:\/\/mgrush.com\/blog\/writing-easels\/\" target=\"_blank\" rel=\"noopener noreferrer\">whiteboard.<\/a><\/span><\/li>\n<li><span style=\"font-size: 14pt;\">You should use Post-It\u00ae notes because the discussion will lead to moving around (relocating) some of the options.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Be careful to know how to illustrate and <a href=\"https:\/\/mgrush.com\/blog\/definition-tool\/\" target=\"_blank\" rel=\"noopener noreferrer\">define<\/a> \u201cHigh\u201d and \u201cLow\u201d and to the extent possible, draw from your personal metaphor or analogy (<em>Agenda<\/em> discussion point in the <span style=\"color: #333333;\"><em>MGR<span style=\"font-size: 12pt;\">USH<\/span><\/em><\/span> curriculum).<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Use<a href=\"https:\/\/mgrush.com\/blog\/active-listening\/\" target=\"_blank\" rel=\"noopener noreferrer\"> active listening<\/a> and <a href=\"https:\/\/mgrush.com\/blog\/challenge-the-status-quo\/\" target=\"_blank\" rel=\"noopener noreferrer\">challenge<\/a> frequently to discover <a href=\"https:\/\/mgrush.com\/blog\/evidence-based\/\" target=\"_blank\" rel=\"noopener noreferrer\">evidence<\/a> that can be used to support beliefs and claims. Enlighten all participants as to which conditions are required to support the <a href=\"https:\/\/mgrush.com\/blog\/meeting-argumentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">arguments<\/a>.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Modify the \u201cTwo-by-Two\u201d illustration below by adding a moderate dimension, making it what others call a \u201cNine-Block Diagram\u201d (or &#8220;9-Block Diagram&#8221;) shown at the bottom.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">In Six Sigma, comparisons are made of the CTQs (Critical to Quality) with the improvement or weighting factors.<\/span><\/li>\n<\/ul>\n<div id=\"attachment_300\" style=\"width: 451px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/mgrush.com\/blog\/wp-content\/uploads\/2011\/07\/screen-shot-2011-07-16-at-4-01-00-pm.png\"><img wpfc-lazyload-disable=\"true\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-300\" class=\"size-full wp-image-300 \" title=\"Screen shot 2011-07-16 at 4.01.00 PM\" src=\"https:\/\/mgrush.com\/blog\/wp-content\/uploads\/2011\/07\/screen-shot-2011-07-16-at-4-01-00-pm.png\" alt=\"\" width=\"441\" height=\"272\" srcset=\"https:\/\/mgrush.com\/blog\/wp-content\/uploads\/2011\/07\/screen-shot-2011-07-16-at-4-01-00-pm.png 698w, https:\/\/mgrush.com\/blog\/wp-content\/uploads\/2011\/07\/screen-shot-2011-07-16-at-4-01-00-pm-300x186.png 300w\" sizes=\"(max-width: 441px) 100vw, 441px\" \/><\/a><p id=\"caption-attachment-300\" class=\"wp-caption-text\"><span style=\"font-size: 14pt;\"><strong>An Illustrative Perceptual Map and Generic Payoff Matrix<\/strong><\/span><\/p><\/div>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-size: 14pt;\"><strong>Method Two\u00a0<\/strong><strong>for a\u00a0Perceptual\u00a0Map<\/strong><\/span><\/h4>\n<p><span style=\"font-size: 14pt;\">You can also facilitate building a perceptual map by creating the following nine-block:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">Identify two dimensions that most affect the <a href=\"https:\/\/mgrush.com\/blog\/dq-spider\/\" target=\"_blank\" rel=\"noopener noreferrer\">decision<\/a> or situation.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Typically array from low to high but be prepared to define what is meant by \u201cLow\u201d or \u201cHigh\u201d (see video on <a href=\"https:\/\/www.youtube.com\/watch?v=sJd9s9UK1Dc\"><em>PowerBalls<\/em>)<\/a>.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">If you need to use a third dimension, such as quantity, consider varying your symbols or notes. Change the size of the Post-It notes so that width, height, or shape equates to the third dimension.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Consider using different colored Post-It notes that relate to a third or fourth dimension such as large, medium, and small.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">The alternative shown next is the <em>Nine-Block Diagram<\/em> that provides an additional, third sector of information contrasted to the <em>Two-by-Two<\/em> up above.<\/span><\/li>\n<\/ul>\n<div id=\"attachment_950\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/mgrush.com\/blog\/transition-questions\/three-questions-for-clarity-and-precision\/\" rel=\"attachment wp-att-950\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-950\" class=\"wp-image-950 size-medium\" src=\"https:\/\/mgrush.com\/blog\/wp-content\/uploads\/2011\/07\/nine-block-300x226.png\" alt=\"A Nine-Block Perceptual Map\" width=\"300\" height=\"226\" srcset=\"https:\/\/mgrush.com\/blog\/wp-content\/uploads\/2011\/07\/nine-block-300x226.png 300w, https:\/\/mgrush.com\/blog\/wp-content\/uploads\/2011\/07\/nine-block.png 674w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-950\" class=\"wp-caption-text\"><strong>A Nine-Block Perceptual Map<\/strong><\/p><\/div>\n<h4 style=\"text-align: center;\"><span style=\"color: #ff0000; font-size: 14pt;\"><strong>______<\/strong><\/span><\/h4>\n<p><span style=\"font-size: 14pt;\">Don\u2019t ruin your career by hosting <a href=\"https:\/\/mgrush.com\/blog\/bad-meetings\/\">bad meetings<\/a>. Sign up for a <a href=\"https:\/\/mgrush.com\/public-facilitation-training\/\" target=\"_blank\" rel=\"noopener\">workshop<\/a> or send this to someone who should. <em><a href=\"https:\/\/web.archive.org\/web\/20260106090117\/https:\/\/mgrush.com\/\">MGR<span style=\"font-size: 12pt;\">USH<\/span><\/a><\/em> workshops focus on meeting design and practice. Each person practices tools, methods, and activities every day during the week. Therefore, while some call this immersion, we call it the road to building high-value facilitation skills.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A perceptual map works well when the PowerBall approach is not robust enough, yet many of your attributes and criteria remain fuzzy and subjective. \u00a0Thus we are able to help a team compare and prioritize its options using a rich visual display, called a perceptual map, that provides visual support (in a directional manner) of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_wp_convertkit_post_meta":{"form":"-1","landing_page":"","tag":"0","restrict_content":"0"},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[453185961,11161,453185955],"tags":[453192287,453186962,453191142,453190951,453191141,453192182,74810],"class_list":["post-299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-decision-making","category-meeting-structure","category-meeting-tools","tag-ctq","tag-mgrush","tag-nine-block","tag-payoff-matrix","tag-perceptual-map","tag-powerballs","tag-six-sigma"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Facilitate Consensual Prioritization Using a Perceptual 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