{"id":13202,"date":"2021-11-04T07:00:15","date_gmt":"2021-11-04T11:00:15","guid":{"rendered":"https:\/\/mgrush.com\/blog\/?p=13202"},"modified":"2026-04-21T12:57:35","modified_gmt":"2026-04-21T16:57:35","slug":"innovation-results","status":"publish","type":"post","link":"https:\/\/mgrush.com\/blog\/innovation-results\/","title":{"rendered":"Boost Your Product Innovation through Catalyst Workshops (1 of 3)"},"content":{"rendered":"

This article prepares you with a workshop approach, including the method and tools you can use to increase product innovation in your workshops — to speed up product development based on structuring the voice of your customer. If you have suggestions about how we can improve this or other Best Practice<\/em>s<\/a>, please reply or contact us at (630) 954-5880, or by email at info@mgrushfacilitation.com<\/a>.<\/h2>\n

PRODUCT INNOVATION RESULTS<\/h2>\n

Below you’ll find the guiding principles, structure, theory, and practical advice for leading product innovation results in your organization. We hope you beg, borrow, steal, and modify heavily from our benchmark method called Product Concept Management (Catalyst). Catalyst is our method for clarifying the “fuzzy front-end” in product development. The “fuzzy front-end” represents the time and space between a thought (problem or solution) and the transformation into action by first converting the thought into a tangible concept.<\/span><\/p>\n

What is a new product “idea”?<\/h3>\n

\"Five<\/a> We are defining a thought as only a fragment<\/span> of an idea. To have a complete<\/span> idea to develop a new product with the Catalyst technique requires five elements. We’ll cover them in greater detail in our next article (part 2 of 3). For now, the five fragments include:<\/span><\/p>\n

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  1. Statement of the problem, pain<\/strong>, want, or improvement that needs to be solved<\/span><\/li>\n
  2. Description of the solution<\/strong> that creates value including some<\/em> of the technical descriptions and functional specifications<\/span><\/li>\n
  3. Explanation of the customer’s options<\/strong>, choices, and competitive alternatives<\/span><\/li>\n
  4. An estimation<\/strong> of how large the solution or opportunity is measured by currency over time<\/span><\/li>\n
  5. Narrative description of the value proposition<\/strong> created by the new product idea — both economic and emotional benefits<\/span><\/li>\n<\/ol>\n

    Prerequisites<\/h3>\n

    The prerequisites for developing and applying product innovation within your organization are few but important:<\/span><\/p>\n