One of the worst questions a facilitator could ask is “How would you like to categorize these?” That’s why they hired you.
Categorizing and creating clusters of related items (or processes) makes it easier for a group to stay focused in subsequent discussions. Learn the secret now when the challenge is how to categorize when facilitating.
Rationale for How to Categorize
The purpose of categorizing is to eliminate redundancies by collapsing related items into clusters or chunks (a scientific term). A label or term that captures the title for each cluster can be more easily re-used in matrices and other visual displays. Categorizing also makes it easier for the team to analyze complex groupings and their impact on each other.
Method for How to Categorize
Categorizing can take little or much time, depending on how much precision is required, time available, and importance. The underscoring method is quick and effective. The other methods may also be effective, but probably not as quick.
Underscore Common Nouns
Take the raw input or lists created during the ideation step and underscore the common nouns. Verbs typically precede the object in a sentence as in “pay bills”. Use a different color marker for each group of nouns. By pointing to the underscored terms, ask the team to offer up a term or label that captures the meaning of each cluster.
For each item, ask “Why _____?” Items that share a common purpose likely have a common objective and can be grouped together.
Take the new terms or labels that signify a cluster or grouping and move them to a separate list or table. The terms may be defined and illustrated with the list of items that belongs to each cluster. Use the MG RUSH Definition tool to build a consensual and robust definition.
Go back to the original list and strike the items that now collapse into the new terms created for each cluster in the Transpose step above. Allow the group to contrast any remaining items that have not been eliminated and decide if they require unique terms, need further explanation, or can be deleted.
Before transitioning, review the final list of clusters and confirm that team members understand the terms and that they can support the operational definitions. Let the team members know that they can add additional terms to the clusters later, but if they are comfortable with them as is, to move on and do something with the list, as it was built for input to a subsequent step or activity.
(In Conclusion, Other Grouping Themes)
Humans visually perceive items not in isolation, but as part of a larger whole. The most frequent cause of categories is common purpose (eg, gardening tools). However, the principles of perception include other human tendencies such as:
- Similarity—by their analogous characteristics
- Proximity—by their physical closeness to each other
- Continuity—when there is an identifiable pattern
- Closure—completing or filling-in missing features
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