brainsteering

“Brainsteering” Recommends 5 Activities to Improve Brainstorming

Through more robust planning and preparation, the facilitator and methodologist can do much to amplify the brainstorming tool. Here are five activities to help you. The Harper-Collins book “Brainsteering: A Better Approach to Breakthrough Ideas” written by the brothers Kevin and Shawn Coyne reinforces these five, highly practical considerations to facilitate effective innovation sessions. Develop Optimal…

Balance

How to Converge Your Brainstorming Input— Key Measures

Brainstorming‘s third activity, frequently called ‘convergence’, may take the form of decision criteria. Criteria or key measures can take different forms, as shown below. Purpose of Key Measures Here we define how an organization will measure its progress as it reaches toward its future vision. Defined—key, measures, objectives, goals, and considerations: A key is something…

How to Facilitate Ideation

Facilitate Innovation By Using the Brainstorming Tool as Intended

Product innovation provides a significant life force and has become a strategic priority for most companies and organizations. An IBM poll of fifteen hundred CEOs identified creativity as the number one “leadership competency” of the future. A new and remarkable discovery is that the ability to facilitate innovation and innovative ideas is not merely a function…

Design Sprint Workshop

How to Facilitate Brainstorming: Primer and Overview of Three Activities

The term “brainstorming” is technically a gerund, a verb that wants to be a noun. A gerund implies more than one step or activity. Brainstorming has three activities. To facilitate brainstorming properly can be highly effective. When done poorly, it leaves a bad taste in peoples’ mouths. Optimally, brainstorming includes three discrete activities: List (also…