Public Relations Innovation

New Ideas Propel Public Relations Innovation to Influence Service and Community

Alex Osborn, the cohesive force behind creating ‘brainstorming’, shared a message with public relations professionals in 1948. Today, his message resonates louder than ever: facts and scientific research may be used to clarify our public problems, yet evidence alone “cannot find solutions unless populated by new ideas”[1] Ideas that could arise from public relations innovation.…