Public Relations Innovation

New Ideas Propel Public Relations Innovation to Influence Service and Community

Alex Osborn, the cohesive force behind creating ‘brainstorming’, shared a message with public relations professionals in 1948. Today, his message resonates louder than ever: facts and scientific research may be used to clarify our public problems, yet evidence alone “cannot find solutions unless populated by new ideas”[1] Ideas that could arise from public relations innovation.…

Risk Analysis - Failure or Innovation?

Risk Analysis – Method and Questions to Facilitate A Portfolio of Projects

Project portfolios focused on the best opportunities, accelerate innovation. So how do you build consensus around the term “best”? George Day’s article[1] provides excellent logic to help you drive a consensual view of risk analysis. “The risk analysis matrix employs a unique scoring system and calibration of risk. It helps estimate the probability of success…