Meeting Introduction, Why Individual Decisions are Made

Neuroeconomics and Neurofacilitation: Rational Decisions Maximize Utility

World scientists are striving to map activity in the human brain. Presumably, a map of neural activity will shed light on how the brain works and how choices are made. Concurrently, there has been an upsurge in related fields seeking to understand human nature and behavior change: neuroaccounting, neuroeconomics, neurotics, neurofinance, neuroleadership, neurolinguisics, neuromanagement, neuromarketing,…