FUD Factor: Men and Women DO Change

The FUD Factor: Fear, Uncertainty, and Doubt Amplify Fear, but People Change Anyway

Paradigms Paradigms are established accepted norms, patterns of behavior, or a shared set of assumptions. Shaking them causes fear, uncertainty, and doubt; also known as the FUD Factor. Paradigms provide models that establish boundaries or rules for success. Paradigms may present structural barriers to creativity based on psychological, cultural, and environmental factors. Examples include: Flow charts,…