Blue Ocean Strategy

Blue Ocean Strategy: Create Uncontested Market Space

The FAST technique encourages different approaches based on whether your project is seeking incremental gain or requires real breakthrough. Blue Ocean Strategy promotes breakthrough thinking, justified by the higher profits such thinking generates among companies studied by its authors, Kim and Mauborgne.[1] Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne (Authors) Harvard Business School Press;…

Rhetorical Precision

Rhetorical Precision

Was the situation on 9/11 involving New York’s World Trade Center destruction one “occurrence” or two  “occurrences”?  I’m reminded that $3.5 bilion was at risk since the property was insured per occurrence. For a compelling discussion on this topic see “The Stuff of Thought: Language as a Window into Human Nature” by Steven Pinker.  Do not forget…